Communication Strategy

The Mediterranean Action Plan (MAP) Coordinating Unit and Components jointly operate on the basis of the Barcelona Convention and its Protocols and on the basis of the Mid-Term Strategy 2016-2021 (MTS).

INFO/RAC, in close collaboration with MAP CU, has developed an Operational Communication Strategy aiming at supporting the implementation of the MTS for the period 2020 – 2021 and contributing, through joint communication and advocacy, to the successful implementation of the Barcelona Convention and its Protocols. It was developed on the basis of MAP Communication Strategy 2018-2023 (Annex I to Decision IG.23/3 – Governance).

The strategy is in line with the UN Environment publishing, media and visual identity guidelines. The strategy is also in line with the UN system-wide efforts to achieve greater coherence in communication activities with a growing emphasis on the “Communicating as One” approach. Relevant further policies and guidance issued by the organization will also be taken into account in its implementation. The activities already carried out from the previous biennium will be reinforced in the 2020-2021 and the new ones will be planned bearing in mind the need for concrete and measurable deliverables, particularly, in terms of feasibility of planned deliverables, number and size of actions envisaged and the aggregation of actions of similar nature. (PoW 2020-21)

The planned deliverables have been proposed considering that delivering activities will extend beyond 2021 also in order to implement flexibility with the incoming preparation of the new Mid-Term Strategy.

This Operational Communication Strategy is compliant with the new organization of thematic Focal Points.

 The Decision on the MAP Operational Communication Strategy has been approved by Contracting Parties at COP21 (Naples, 2-5 December 2019).